YOSHI SUSHI

YOSHI SUSHI

The Yoshi brand encapsulates elements of culture, cuisine, modernity as well as expressing a personal connection with the client's family heritage.

Our client's Mon (family crest) was incorporated into the Yoshi brand and became a strong graphic element that was repeated seamlessly throughout the branding.

The linear pattern of the design is our graphic interpretation of origami and rice paper, which we deployed subtly to create a multi-dimensional feel. The colours are strong clean and precise, representing that of a Japanese flag.

Website: yoshi.co.nz

 

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