New Zealand’s most controversial pizza chain, Hell Pizza, required an innovative new way to engage with their customers. We were asked to design a unique campaign that provided a memorable experience, increased brand loyalty and reduced time between reorders.
Working alongside digital ninjas 'One Fat Sheep' we created a world-first augmented reality (AR) experience that connected 3D gaming with eating pizza.
ZFH is a 3D first person shooter where customers defend Hell stores across New Zealand from a marching zombie apocalypse. The downloadable free game works by pointing your mobile device at a customised ZFH pizza box.