HURRICANE DENIM

BRANDING, PACKAGING, ENVIRONMENTAL, ILLUSTRATION

Wellington owned and operated Hurricane Jeans have rebranded as Hurricane Denim and are opening a new store on Willis Street.

The new brand reflects the strong local heritage and fresh new customer experience. As a result, the new logo includes the iconic Wellington Pencarrow Lighthouse, an important piece of New Zealand's maritime history. This particular lighthouse was the first permanent one in New Zealand and was a critical beacon for ships from around the world.

The branding rollout consists of a new logomark, wordmark, colour ways, collateral, interior and exterior signage design and packaging.