WCF – HERO RANGE
BRANDING, DIGITAL, ENVIRONMENTAL, ILLUSTRATION, PACKAGING
Indulge in WCF’s new pick-me-up Hero Range with Oat Milk, Pacific Dark, or Strawberries and Cream Milk Chocolate.
Each bar of goodness contributes directly to a fairer cocoa industry and is wrapped up in recyclable film.
Tastes good, Looks good, Does good.
The WCF grower partnership ensures that growers are paid a fair price for their beans so growers, their families and communities can thrive.
Exploration is the theme Artist ‘T Wei’ used to describe the illustrations.
Whether it be geographically, culinarily, or conceptually WCF's explorative attitude is a toolset that is very Wellingtonian given the geographic isolation and often limited resources, we wanted to celebrate it for their latest range.
The tiling effect of the labels when stacked horizontally reflects how each idea opens up new doors to the next.
