wellington obstetrics
fit-out, DESIGN
After working with Wellington Obstetrics to create their brand identity, Inject progressed the look and feel across a full Fit Out for their latest clinic, located on The Terrace in Wellington.
Originally a corporate office, the space has now been transformed into a nurturing, caring and safe place for expecting parents.
The Fit Out has been carefully curated across each touch point, from the interior layout to materials, lighting and furnishings.
Tasked with creating way-finding icons for each clinic room, the decision was to replace the typical clinical number system with beautiful flora/fauna iconography and gallery-style plaques, with descriptions of how Māori traditionally used these plants during pregnancy and childbirth.
Illustrated murals bring the space to life. Each mural embodies motherhood, making the clinic a place of connection and storytelling.
The Fit Out Design now effortlessly ties into the branding, embodying Wellington Obstetric core values and purpose.
